Hungry Tum turns underused kitchens into profitable multi-brand businesses.
Hungry Tum licenses proven virtual food brands into existing kitchens so operators can earn more from the space, team and equipment they already have.
Hungry TumVirtual brands for existing kitchens
Problem
Fixed costs keep running while capacity sits idle.
When sales do not cover rent, staff, bills and food costs, restaurants lose money every day they stay open.
The cost base
Rent and rates
Staff and management
Equipment and utilities
Food waste and margin pressure
+
The lost upside
Underused kitchen space
Spare production capacity
Too few profitable revenue channels
Limited resources to build new revenue channels alone
Business deaths
26,195
UK hospitality businesses died in 2024.
Insolvencies
3,369
UK hospitality insolvencies in the 12 months to Apr 2025.
Failure concern
1 in 5
Hospitality businesses feared failure within 12 months in a 2026 survey.
Food waste cost
£3.2B
Annual UK hospitality and foodservice food-waste cost.
Sources: ONS Business demography 2024; UK Insolvency Service April 2025; CGA by NIQ / UKHospitality reporting; WRAP Guardians of Grub.
Solution
Hungry Tum adds new revenue channels.
We license proven Hungry Tum food brands into existing kitchens so operators can earn more from the space, team and equipment they already have.
How It Works
One kitchen can run multiple Hungry Tum brands.
A kitchen joins, launches Hungry Tum brands, receives orders and earns incremental revenue from the same site.
Step 1
Kitchen joinsWe check capacity, team, equipment and location fit.
Step 2
Brands launchMenus, packaging, stock, pricing and training go live.
Step 3
Orders flowDemand comes through delivery apps, direct ordering and local campaigns.
Step 4
Kitchen earnsThe site adds incremental revenue without added overheads.
Hungry Tum supports launch, supply, demand and quality after go-live.
Proof
£2.19M GMV generated since 2024.
Hungry Tum brands are live across 52 sites today: 47 partner-network, 5 Hungry Tum-network, plus a football stadium licence at Arsenal's Emirates Stadium.
Brand GMV generated
£2.19M
Across Hungry Tum brand channels, 2024-now.
Customer orders
71,320
Excludes Emirates product quantity.
Gross profit / commission
£260k
Owned-site gross profit plus network profit and commission.
Active trading sites
52
47 partner network + 5 Hungry Tum network + a football stadium licence at Arsenal's Emirates Stadium.
Includes total GMV generated by Hungry Tum brands across partner kitchen networks, the Hungry Tum kitchen network and the Emirates Stadium licence with Delaware North.
Product: TUM OS
TUM is the AI operator behind every kitchen.
TUM compares expected kitchen performance with reality, then triggers the next action.
If stock runs lowTUM reorders, recommends a basket or alerts the kitchen.
If ratings slipTUM creates a quality assurance task or human review.
If performance is strongTUM rewards the kitchen and reuses the pattern.
Live surfaces available for demo
Control RoomSupply StoreKitchen AcademyKitchen PortalCreator Kitchen
Why Now
The timing is opening the market.
Restaurants need more revenue, delivery-first demand is normal, and AI now lets a lean team support a distributed kitchen network.
Demand behaviour
Consumers are already trained to order food through delivery and direct digital channels.
Operator pressure
Restaurants need more revenue from the same fixed-cost base.
AI-native ops
Training, performance monitoring and support can now scale with a leaner central team.
Market
150 Hungry Tum-network kitchens is a small wedge in a large operator base.
Hungry Tum does not need every restaurant to be serviceable. A small share of delivery-enabled kitchens can support the first venture-scale proof point.
Global foodserviceFoodservice market across outlet types and geographies.$4.34T
UK operator baseVAT/PAYE accommodation and food businesses.177k
UK serviceable kitchensPlanning estimate for delivery-capable kitchens with spare capacity and operating fit.25k-50k
First proof gateHungry Tum-network kitchens running brands with launch, demand, supply and QA controls live.150
Sources: Mordor Intelligence; Grand View Research; ONS; CGA by NIQ / AlixPartners; Hungry Tum planning estimate.
Business Model
We earn from brand sales, supply and franchise territories.
Core revenue is live or contracted today: royalties, direct ordering commission, supply margin and master franchise fees.
RoyaltiesRoyalty on Hungry Tum brand sales through kitchens and franchises.6-10%
Direct commissionCommission on Hungry Tum direct ordering, with upside as direct mix grows.25-40%
Supply marginPartners buy approved stock through the supply store; Hungry Tum earns margin without owning stock.12.6-18%
Master franchise feesTerritory rights for Kosovo and Switzerland.£50k+
EcommerceFuture upside: brand-led sauces, CPG, merch and events.upside
Per-kitchen base case models 2-3 Hungry Tum brands per kitchen, using royalties, direct commission and supply margin. Master franchise fees are contracted territory revenue; ecommerce remains future upside.
Unit Economics
One order shows the ROI logic.
One kitchen can run 2-3 Hungry Tum brands from the same fixed-cost base, with higher upside as direct ordering mix grows.
Kitchen contribution~£14k-£45kper kitchen / year, using 2-3 Hungry Tum brands and 15-20% direct mix.
Base HT income£24k-£34kper kitchen / year, using 2-3 brands, royalties, direct commission and supply margin.
Launch payback<1 month£750-£1,000 launch cost versus £2k-£2.8k monthly HT income per kitchen.
Example £28.12 order
Third-party app
Hungry Tum app
Order value
£28.12
£28.12
VAT allowance
-£4.69
-£4.69
Food cost
-£8.32
-£8.32
Delivery / app fee
-£8.44
-£7.03
Hungry Tum brand fee
-£1.69
Included
Labour cost assumption
-£2.00
-£2.00
Kitchen contribution after labour
£2.99
£6.08
Example uses £28.12 order AOV, 29.6% food cost, 30% third-party app fee, 25% Hungry Tum app commission and a working labour assumption of £12 loaded labour hour / 6 incremental orders per hour = £2 per order. Contribution is before existing rent, utilities and site overhead.
Underlying Magic
Nine years of food operating judgment is hard to copy.
Hungry Tum is built from first-hand experience launching brands, running kitchens, building menus, managing suppliers and creating demand.
Operating judgment becomes repeatable.
01Brand IPMenus, products, packaging, standards and demand.
02Kitchen painFirst-hand knowledge of owners, chefs and staff pressure.
03In-house executionMenu, brand, shop, marketing, PR, suppliers and launches.
04Operating workflowsRules become launch, QA, supply and intervention playbooks.
Competitors can copy a dashboard. They cannot easily copy nine years of food operating judgment.
The underlying magic is food operating judgment turned into repeatable systems.
We have lived the pain.Built from restaurant and kitchen work, not outside theory.
We build the full stack.Brand, menu, creative, supply, marketing, launch and software are in-house.
We translate ops into systems.Operating rules become QA actions, supply rules and launch playbooks.
Competition
Competition owns pieces. Hungry Tum combines the system.
Others own parts of the stack. Hungry Tum combines brand IP, demand, supply economics, quality assurance and TUM operating support.
Layer
Hungry Tum
Growth Kitchen
Sessions
GFV
Owned brand IP
✓
~
✓
✓
Demand generation
✓
✓
✓
✓
Supply margin
✓
~
✓
~
AI-native ops support
✓
~
~
~
Quality assurance network
✓
~
~
~
Competitor rows are directional and should be used as positioning, not exhaustive feature diligence. Founder has operated with Sessions, Growth Kitchen and Global Food Ventures through Wing Shack.
Team
Built by operator-builders who have lived the problem.
Joshua and Nigel are food operators who have spent the last three years using AI to build internal tools, databases and operating workflows themselves.
Joshua Jarvis
Co-founder / CEO
Founded Wing Shack in 2018 and scaled it across restaurants, delivery kitchens and stadium retail. Leads brand IP, product vision, TUM logic and software buildout.
Nigel
Co-founder / COO
Runs the operating backbone: kitchen network, supply chain, partner relationships and franchise rollout. Builds the supply store and internal operational tools.
2018Joshua started Wing Shack with a restaurant in Loughton.
2018-25Opened a further 7 restaurants and 10+ delivery kitchens across London.
2023Started using AI to build internal tools, databases and operating workflows.
2024-26Joshua and Nigel have operated remotely for the last two years.
Mar 2025Closed the last restaurant to go all in on AI and building the Hungry Tum platform.
Year 1Planned team: Joshua, Nigel, 2 AI engineers, Head of Brand/Marketing, Network/Ops Coordinator, Head of Food and Head Finance/CFO.
Seed Raise
£1.5M scales Hungry Tum to ~200 active UK sites.
By Q4 2027, the network targets 150 Hungry Tum-network kitchens, ~200 total active UK sites, 2.25 Hungry Tum brands per owned-network kitchen and ~£2.27M monthly GMV.
£1.5MSeed round to build the Hungry Tum network
150Hungry Tum-network kitchens
~200total active UK sites
~87korders / month
£2.27MGMV / month
£700kTeamEngineering, network operations, brand leadership, finance and founder runway.
£250kDemandPaid acquisition, creator campaigns, local launch demand and direct ordering growth.
£275kOnboarding + Quality AssuranceKitchen recruitment, launch gates, training, field support, supply and packaging stock.
£155kProduct / TUMControl room workflows, data pipelines, hosting, AI/API usage, tools and reliability.
